It all began with Art Logic.
In 2002 I come back home after a 38 year stint overseas to nothing. I’d had a few careers overseas – I’d taught theoretical Economics at Munich University and then moved to Brussels to work as a Simultaneous Conference Interpreter with the EU and all the Organizations that had flocked to Brussels to be near it.
What to do professionally now I wondered? My interpreting job had me traveling all over Europe and one of the things that had left a big impression me was the magnificent, immense paintings businesses in Sweden displayed in their offices. This made them so inviting and compelling too. Compare that with the run-of-the mill drab, dreary office and those offices seemed like paradise.
Haha – that was what I could do. I could find lots of brilliant local artists and rent their art to businesses on a rotation basis. Every 4 months the businesses would get new art – how much fun would that be.
That’s how Art Logic came about: it creates art exhibitions for businesses and changes their artwork every 4 to 6 months. Because I did not want to be destroying clients’ pristine walls by drilling new screws into them every time their art was rotated we needed a hanging system that would stand the test of time. It had to be easy to use, aesthetically pleasing and have the right price tag.
That was 2003 when we first started looking into art hanging systems.
The final verdict was for the Artiteq hanging system, which is manufactured in Tilburg in the Netherlands. I visited their factory in the Netherlands and was impressed. The Artiteq picture art track is the only hanging system that come with a 10 year guarantee – this speaks for itself. You wouldn’t find a cheap Chinese knock-off with such a guarantee (excuse my language please).
Initially Art Logic installed the picture hanging systems only for their corporate clients. Then these clients and their clients wanted picture hanging rails in their homes. So ‘Hang Logic’ was born.
Since then, we have installed about 100,000 metres of the Artiteq art hanging systems in homes, schools,offices, libraries, council buildings, sports clubs, cafés, restaurants and medical practices. I’m in love with this hanging system and the possibilities it offers (that is actually true!)